How the B2B pipeline works
in practice
At Affinity we offer B2B services to generate a real pipeline,
designing business systems that turn effort into qualified opportunities in CRM, not vanity leads.
We design and implement business systems that turn effort into real opportunities, not leads.
On this page we explain how a well-designed B2B pipeline works, from defining real opportunities to the operational discipline in CRM that allows you to scale revenue without relying on heroes.
From USD 5,000 · 4 weeks
5 deliverables (those from HOME)
Button: Apply to LAND
From USD 12,000 · 6–8 weeks
Playbooks + automation + handoff + dashboards
Button: Apply to EXPAND
From USD 3,000/month · min. 4 months
Weekly QA + CRM hygiene + experiments
Button: Apply to SCALE (or “View Cadence”)