Those who search well find better on Google. What good are 30 million results in 0.3 seconds if they're not what you're truly looking for? Search better.

Have you heard of Boolean operators?

Also known as logical operators, they are words or symbols that allow you to logically connect concepts or groups of terms to quickly broaden, limit, or define your searches.

The most well-known are: between « «, the + sign, the - sign; there are many more and they can be combined, for example:

site:www.affinitit.com evolutionwho searches only on www.affinitit.com for the word evolution.

filetype:pdf business model canvas Looking for Alexander Osterwalder's Canvas in PDF format

allintext: Federico Hederich that searches the text of all web pages that include my name.

allinurl:vaccination Colombia It gives you all the pages that have those words in the URL; if you put them in quotation marks, the results are reduced.

allinanchor: Colombia vaccination It gives you all the pages that have a hyperlink to that text.

Then you can combine them allintext:XXX + site: www…. y aplicarles algunas herramientas como fecha de publicación, etc.

He who searches well finds best on Google.

With access to Boolean operators, what good are 30 million results in 0.3 seconds if they're not what you're actually looking for? When you get 40 results or fewer, it's a fantastic search; if you get 150, it's good.

You need more than 0.3 seconds to review those results, so: Do you want to search properly?

Let's use technology, let's EVOLVE the way we search. This isn't an invitation to "digital transformation," it's simply EVOLUTION.

There's a Google extension that makes performing amazing searches even easier. (Let's use what's already available.)

Download the extension here:

Fast Advanced Google Search

Making yourself discoverable is very useful when developing the digital strategy for your company.