Modern sales management with Human Connection AI at Affinitit, a B2B consulting firm that connects data, people and business opportunities.

B2B consulting firm with
AI Agents in LATAM

IN 4 WEEKS
YOUR SALES OPERATION
STOPS
DEPENDING ON YOU

AI strategy for LATAM
AI agents that prospect, qualify, and follow up
while you close new deals.

Take the sales diagnostic

Your sales operation has three leaks.
AI agents plug them.
Apply an AI strategy built for LATAM

  1. Everything goes through you

    There's no sales process others can follow: no clear guides, no defined criteria, no tools to delegate.

  2. Leads die waiting

    In B2B sales, whoever responds first usually wins the conversation. Without automation, that spot almost always goes to someone else.

  3. No criteria, no conversion

    The message to the market changes depending on who says it, and it's not clear when a lead is truly ready to move from marketing to sales.

What we install fixes all three, with AI agents that work every day, not just when you have time.

How the ASCENDER system works®

LAND

ASCENDER® Audit

From USD 5,000 · 4 weeks

The diagnostic that turns sales chaos into a real, workable pipeline.

  • Scorecard 0–100 with top 10 findings and 5 priorities
  • Pipeline defined with criteria per stage in your CRM
  • 4-week plan with owners and a business case

EXPAND

ASCENDER® Build

From USD 12,000 · 6–8 weeks

We install the playbooks and AI agents that consistently produce qualified opportunities.

  • ICP, messaging, qualification and automated sequences
  • Sales automation connected to your CRM
  • Conversion dashboards by stage and next action

SCALE

ASCENDER® Performance Loop

From USD 3,000/month

Minimum 4 months

We operate the system every week to sustain the pipeline and improve conversion.

  • Weekly pipeline QA with KPIs and 3 priority actions
  • CRM hygiene and qualification rule tuning
  • 1–2 experiments per month on message, channel, or offer

What is a real pipeline for Affinitit?

An opportunity with a scheduled presentation, confirmed ICP, assigned owner, estimated amount, and next scheduled action. No leads. No contacts. Opportunities ready to close.

Real results. No promises.

Three industries. Three systems installed. Results in the CRM.

Affinitit: B2B consulting with Agentic AI

B2B · Consulting · 6 Countries

Affinitit runs on the same system it installs for its clients: AI agents that prospect, qualify and follow up across three products at once, with no sales team.

Founded by Federico Hederich.

Primestone case study by Affinitit

B2B · Software · LATAM

Primestone Case
We helped Primestone move from a reactive sales effort to a demand generation system focused on key accounts and industry-specific content, connected to a pipeline routine.

Micro-result:
Greater pipeline visibility, clear account prioritization, and a sustained flow of qualified opportunities (with owner and next action defined).

ProfileP success story

B2B · Services · Talent

ProfileP Case
We structured ProfileP's sales strategy and messaging by segment: we defined priority problems for the corporate client, qualification criteria, and a common playbook for marketing, sales, and delivery, so that everyone would operate within the same framework.

Micro-result:
Better quality conversations and proposals: greater accuracy in the candidate-requirement fit and a more consistent and predictable sales process.

Agentic AI insights for B2B in LATAM

We publish actionable ideas on how to use AI and automation to improve prospecting, follow-up and the experience of your B2B customers. Here's a sample of what we're working on lately.

Turn content into a measurable pipeline

Internal materials: playbooks, templates, and complete cases

LinkedIn is the showcase. The newsletter is the implementation kit.

Subscribe with your corporate email to keep it focused on B2B environments.

Sales diagnostic
Evaluate in 10 minutes whether your sales system produces real opportunities (not just leads) and what gaps are hindering growth.

Funnel scorecard 
Rate your funnel by stage to prioritize the bottleneck that most impacts pipeline and proposal rate.

Discovery script 
Structure a call that turns interest into opportunity: pain points, impact, purchase criteria, and validation of the next step.

Is your sales operation ready to run on AI agents?

In 10 minutes we can see if it makes sense for us to work together.

We review your current pipeline, identify 1–2 bottlenecks, and determine if you qualify for LAND (ASCENDER® Audit). If not, we'll provide the recommended next step.

  • A straight conversation, no endless sales pitch.

  • Focus on your B2B reality and your revenue goals.

  • If we don't see a fit, we'll tell you just as clearly.

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