Affinity Privacy Policy

Last updated: [December 2025]

At Affinity S.A.S. (hereinafter, “Affinity”, “we” or “the Company”), we respect the privacy of our users, clients and visitors to our website affinity.comThis Policy describes how we collect, use, store, share, and protect personal information in the context of our marketing, consulting, and AI-based services activities.

By using our site, registering on our forms, or interacting with our content, you agree to the practices described in this Policy.

1. WHAT PERSONAL DATA DO WE COLLECT?

We only collect the information necessary for our B2B business activities:

1.1 Information provided by the user

Through forms from:

  • Contact

  • Scheduling meetings

  • Content download (lead magnets)

  • Newsletter subscription

  • Registrations for webinars or events

We can request:

  • Name and surname

  • Position and company

  • Corporate email

  • Telephone (optional)

  • Country

  • Declared interests or needs

  • Messages or comments sent voluntarily

1.2 Information collected automatically

Through analytics tools:

  • Google Analytics 4 (GA4)

  • Google Tag Manager (GTM)

  • Necessary and measurement cookies

We can receive:

  • IP Address

  • Browser type and device

  • Pages visited

  • Time on page

  • Interactions with forms

  • Traffic source

1.3 Information processed by external platforms

For the use of:

  • HubSpot (CRM and marketing automation)

  • Make (Integromat) (flow integrations)

  • OpenAI (AI models used in our agents)

These platforms may receive basic data necessary for automation, workflow creation, chatbots or agentic services, exclusively for operational purposes and never for resale.

1.4 We do not handle sensitive data

We do not collect information about health, sexual orientation, religion, politics, biometrics, or sensitive data as defined by law.

2. WHAT DO WE USE THE DATA FOR?

We use personal information only for legitimate B2B purposes:

2.1 Main purposes

  • Respond to business inquiries.

  • Schedule meetings or demonstrations.

  • Provide consulting and agentic transformation services.

  • Send educational content, newsletters, or relevant updates.

  • Manage relationships with clients and prospects.

  • Analyze site behavior and optimize the user experience.

2.2 Advanced purposes (AI and automation)

  • Activate AI agents used in our internal processes or services.

  • Generate automatic responses, enrich information, or analyze queries.

  • Connect operational flows using Make.

Affinit does not use AI to profile people with legal or discriminatory consequences.

3. LEGAL BASIS FOR PROCESSING

The treatment is based on:

  • Data subject consent (site forms).

  • Legitimate interest of Affinity in B2B activities (GDPR Art. 6).

  • Execution of pre-contracts or commercial relationships.

  • Colombian data protection regulations (Law 1581/2012).

4. WE SHARE YOUR INFORMATION ONLY WITH NECESSARY THIRD PARTIES

Affinity does not sell personal data.

We only share data with essential suppliers that meet international security standards:

  • HubSpot Inc. – CRM and automation.

  • OpenAI – AI models for secure processing.

  • Make – Operational data integrations.

  • Google LLC – Analytics and cookies.

All of them can store or process data outside of Colombia (especially the US and the EU), under contractual protection clauses (SCC/GDPR).

5. RIGHTS OF THE DATA SUBJECT

Users can at any time:

  • Knowing what data we have.

  • Request a correction or update.

  • Request deletion when appropriate.

  • Revoke authorization for sending communications.

Contact information for exercising your rights:
E-mail: privacy@affinity.com
Affair: Exercise of data protection rights

6. SAFETY AND RETENTION

We have adopted administrative, technical, and organizational measures to protect your data.
The data is kept for the time necessary to fulfill the purpose or while a business relationship exists.

7. INTERNATIONAL TRANSFERS

Given the use of HubSpot, OpenAI, Make and Google, your data may be stored on servers outside of Colombia (mainly the USA).

These transfers comply with:

  • GDPR (standard contractual clauses)

  • CCPA

  • Law 1581/2012 and supplementary regulations

8. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies to:

  • Analytics (GA4)

  • Conversion measurement

  • Site functionality

  • Performance optimization

You can manage your preferences in any browser.

9. MINORS

Our services are exclusively aimed at adults in business environments.
We do not collect data from minors.

10. CHANGES TO THIS POLICY

Affinity may update this Policy at any time.
The modification date will be indicated at the beginning of the document.

11. CONTACT

For inquiries regarding this Policy:
Affinity S.A.S.
Mail: web@affinity.com
Website: https://affinity.com

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