In 4 weeks you know exactly why your pipeline isn't converting — and you fix it.
We install the system that creates a real pipeline in your CRM. Not leads. Opportunities with responsible party, amount, and next action.
Base scope: 1 segment + 1 offer + 1 pipeline
We invoice in USD or COP (at the exchange rate of the day). Limited spots available per month.
“Scheduled presentation”
Rresponsible party, estimated amount, and next action
Discipline weekly
LAND ASCENDER® Audit
What you get in
4 weeks
Evaluation of the commercial system in 6 blocks: (1) ICP, (2) Message/Offer, (3) Funnel/Stages, (4) Speed/SLA, (5) Cadence, (6) CRM Hygiene.
Top 10 findings and top 5 correction priorities.
Operational definition of actual pipeline + entry/exit criteria per stage.
Mandatory fields per opportunity: responsible parties, amount, next action, ICP match (among others).
Weekly plan + backlog prioritized by impact/effort.
Messages and segment-based approach (pains/claims/proof) to open conversations.
Pipeline configured or adjusted with criteria.
"No next action" view + weekly hygiene routine.
Minimum dashboard: new opportunities in minimum stage + age per stage + meeting→opportunity conversion.
Explicit assumptions (ticket, cycle, conversion, capacity).
Gap to target and conservative/baseline scenarios.
Go/no-go recommendation and next phase (Expand or Scale).
Who is LAND for?
It's for you if:
The pipeline depends on the founder or a few key vendors.
They have CRM, but it doesn't govern the process (incomplete data, no next action, lax stages).
They want qualified opportunities (not “more leads”) and a repeatable system.
They are at least ~15% below target or the target is uncertain due to a lack of pipeline.
It's not for you if:
Are you looking for sales outsourcing or individual lead generation?
You cannot assign sponsor and CRM/data access.
You want “more activity” without changing criteria, speed and discipline.
What does it include?
“Starting at USD 5,000”
Includes (base scope):
1 segment
1 offer (business line)
1 pipeline (one main commercial flow)
It is adjusted by work units:
Additional segment (vertical/different buyer group)
Additional offer (different proposal)
Additional pipeline (if you handle multiple flows/BUs)
Note: We don't lower prices through "discounts"; we adjust our scope.
How we executed it in 4 weeks (high level)
WEEK 1
Diagnosis and definition
Data collection + current pipeline review.
Definition of actual pipeline (minimum stage + criteria + mandatory fields).
WEEK 2
Focus and messages
- Definition of ICP and priority segments by potential and fit.
- Messages by segment: pains, claims and proof to open conversations.
WEEK 3
Government and
control
Minimal dashboard + weekly hygiene routine.
Discovery script and rating criteria (Fit/Intent).
WEEK 4
Closure and 90-day roadmap
Business case + gap to goal
Backlog 90 days + Expand/Scale recommendation.
The bare minimum we need
on your side
A sponsor (CEO or business leader) who makes decisions.
CRM access (ideally: admin or someone who can implement changes with us).
2–3 interviews (CEO, sales, marketing/operations).
Commitment to 1 weekly 45-minute session for 4 weeks.
What LAND
it's not
It's not an advertising campaign.
It's not sales outsourcing.
It's not "a pretty diagnosis" without a minimum installation.
It doesn't promise revenue; it installs measurable control and pipeline in CRM.
Frequently Asked Questions
Because leads don't convert if there are no criteria, speed, discipline, and ownership in CRM.
It works with your existing CRM. We adjust the scope based on configuration capacity and available data.
The first minimal stage where there is a real conversation with a scheduled next step.
The 5 deliverables + quick wins installed in CRM and a prioritized 90-day route.
When there is already definition and control, and you need to build automation, complete playbooks, and scalable operation.
The base price covers 1 segment + 1 offer + 1 pipeline. If there are more work units, the price increases.