What's new to you doesn't necessarily mean new, but rather evolution. Consider this: the first mention of the term Artificial Intelligence occurred in 1950, 71 years ago. The same is true for the concepts of Teleworking and CRM, first mentioned in 1970, which is 51 years ago.

We can identify more "breadcrumbs" in recent history, for example, e-commerce, which evolved from physical stores to catalog sales, did so in the 19th century (1800s).

Another important point in the history of e-commerce took place in 1910, when the telegraph was linked to flower negotiations and Florists’ Telegraph Delivery was created, today Transworld Delivery FTD, a company that's still around, has evolved. Remember that ARPANET appeared around 1979; the beginning of the internet we know today. I want to emphasize the effect of "EVOLUTION," not transformation.

"New to you doesn't mean new, but rather evolution."

This phrase invites us to reflect on whether there is truly nothing new under the sun: Why hadn't I seen/known/heard/used "that" before?

The answer lies in how much we read, research, and study about the topics that concern us. How much we seek accurate information about what we need or are interested in.

If we were informed, things would be different. It's clear that a 140-character tweet won't give us all the information we need; only by going further, using curiosity, and learning about the topic, can we achieve success.

This is where the Dunning-Kruger effect comes into play: "He doesn't know that he doesn't know"This is a cognitive bias that we've likely encountered more than once in our lives, and will continue to do so, whether as participants or observers. Fortunately, we now understand this effect.

It is said that if we dedicate 1 hour a day to researching a specific topic, in 5 years we will be experts in that subject.

But they also say that 20 years of experience can be just 2 years of experience and 18 years of doing the same thing. It's true that it might take us some time to fully grasp the meaning of this proverb. Nothing is truly "new""It just evolves, it is simply reused, redesigned, reinvented or repositioned."

Great solutions have been seen by bringing concepts or practices from the mass consumer goods industry to the banking or healthcare industry.

There are broad-reaching or far-reaching technologies, such as internal combustion engines, which revolutionized the passenger and freight transport industry by land, sea, and air. Artificial intelligence and other contemporary technologies now fall into this broad-reaching category.

A 5-degree turn in course today can mean a giant difference in results tomorrow, and it's not about transforming, it's about adjusting.

Let's think about this:

• Artificial intelligence applied to chess initially focused on attacking moves, then on defense, then on playing Go, and now it's used for almost everything. It's in your daily life: New to you doesn't mean new.
• La música evolucionó de ser tocada en vivo, a los servicios de streaming, pasando primero por los disco de acetato, el casette, los CD’s y todos los formatos digitales. Evolucionó.
• Medicine has shifted from in-person visits to the family doctor at home to digital visits from anywhere, or to "machines" that perform eye exams in pharmacies. There's much more to telemedicine than that.
• The main competition of banking is not banking, it is fintech. 

What's new in your industry?

If you feel an urge to learn more about what has evolved and what's truly new in your industry, this is key information for Develop the digital strategy for your company