Dictionary definitions to identify your company's purpose

1. m. Mood or intention to do or not do something.

2. m. Objective that is intended to be achieved.

3. m. Subject matter, topic of discussion.

This topic is fascinating; I invite you to answer that question for yourself right away.

You can share the answer or keep it to yourself, since the purpose of this article is to reflect on that very thing: Purpose.

Before I started writing, I did some research on the topic, and since my goal was to obtain up-to-date and high-quality information, I usedBoolean operatorsTo review only documents in PDF format, and to give the search a more scientific or commercial character, I managed to reduce the results from 346 million to 10 million for the last year, then 76,500, and almost 40,000 the last week. Then I said let's search only for those published in Harvard Business Review and the number reached 1,980. This search was for results in English.

When I searched for results in Spanish, the results for all dates yielded 102 million, 10 million for the last year, and 164,000 for the last week. Let's look at just Dinero magazine; it appeared 11 times in the last week. La República newspaper appeared once. The National University, Javeriana University, Andes University, and EAFIT University have not commented on the matter in the last week. Clarín (Argentina) yielded 61 results, and Diario Financiero (Chile) yielded 7. This provides a quick overview of the region.

In conclusion, purpose isn't a very relevant topic in business and educational settings around here. But that won't stop us from writing about it.

Each person can have their own purpose, even if they are part of the same family or work at the same company. Therefore, purpose is an ambiguous term that can accommodate any desire or intention. We can say yes.

Therefore, the purpose, if working alone, could be "to earn a lot of money", "to make a lot of profit", "to be president of any country", etc., etc.

Purpose requires a supporting ecosystem to be effective; purpose is a tool for decision-making, not just for judging performance.

He quoted Simon Sinek and his book "Start with Why," where he introduces the concepts of Golden Circle, Leadership, and Compatibility.

There he shows us how companies that start from the "PURPOSE" (Why) are more efficient than those that start their activities from the "WHAT" (What) (product/service).

He cites examples that show how companies with access to the same resources, means, technologies, financing, infrastructure, are more successful than others. Why? Easy, because of purpose management.

It's interesting to see how we find statements about "Customer-Centric" that are actually "Product-Centric." Those are the ones who don't understand the exercise. There are those who know it's not right but have to say yes because they don't know how to do it, and then there are those who do know.

Another question for you:

• Which companies in your country are truly customer-centric?
• Which ones pretend to say yes but are only on the path?
• And which ones make you feel cheated?
• What is the purpose of your company?

It is clear that the exercise of aligning personal goals with those of my business unit, with those of the company and with those of the nation, is not an easy task, not even in the first part of the alignment, business unit and company.

But it is not what is easy that brings great satisfaction:

Think of Henry Ford, the Wright brothers, Martin Luther King, or Thomas Alva Edison; they had a purpose, perfectly aligned with a unique plan, and a definitive desire to make it a reality.

How often do we work without a clear objective, without a strategy, without a purpose?

How many times do we change the objective to achieve the goal?

Companies listed on the stock exchange cannot fail to meet their target, either above or below it, because their price will be penalized.

I believe that ultimately you just need to have a purpose and want to make it a reality with enthusiasm, so: What is the purpose of your company?