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The Clone sounds like science fiction until you try it for a week.
That's when you realize something uncomfortable: the average business owner doesn't use ChatGPT, they just wing it. They open the tab, type a generic question, expect magic… and then complain that the answer is generic. It's like hiring the best consultant in the world and telling them nothing about your company.
The businessman who understands the game does the opposite: he doesn't ask for "answers", he builds a clone.
Not a stand-in to show off productivity, but an operational representation of your experience, your tone, and your priorities. A digital "chief of staff" who doesn't start from scratch every time you need one.
Because here is the truth: Your context is worth more than any prompt. What you've experienced—difficult clients, tough decisions, costly lessons, intuitions honed through hard knocks—is what you won't find online. And if every conversation with AI starts with "Hi, I'm X, I do Y, my company is Z…," you're paying twice: with your time and your mental clarity.
The clone prevents that wear and tear. It restores continuity.
Movement 1: Brutally Honest Extraction
You start by doing what almost no one does: putting your mind on the table without makeup. You open ChatGPT (ideally in voice mode) and give it a clear instruction:
"You're going to interview me for 20 minutes to understand my role, my history, my decision-making process, my biases, and my style. Don't let me go off on tangents."
And you respond as a business owner, not as a LinkedIn profile. You talk about failures, quirks, obsessions, your "non-negotiables," the types of clients you do want and those you can no longer tolerate, what you're afraid to admit in a meeting. That material—the transcribed audio—is gold.
Movement 2: Useful (not pretty) synthesis
Then you ask him to turn that chaos into a document that's practical. Not for inspiration. For execution. Something like:
“Organize what I said into these blocks: who I am, how I make decisions, what I prioritize, what I should avoid, how it should be written when speaking on my behalf, and examples of my tone in different contexts.”
This is where the amateurs separate from the serious ones: you editYou adjust phrases, correct exaggerations, add concrete examples:
“When I speak to a bank, my tone is sober, risk-oriented, and evidence-based.”
“When I talk to founders, I’m direct, more informal, and I focus on speed.”
Without examples, the clone becomes a caricature.
Movement 3: long memory + context per project
Finally, you "install" it where your work lives: in personalized instructions, in projects, in sales spaces, content, strategy, and product. And you fine-tune it from the front:
In enterprise sales: sobriety, clarity, objections and risk.
In terms of content: more provocation, more stories, less technicality.
In strategy: scenarios, trade-offs, decisions.
That's when everything changes. You stop receiving answers that could help anyone. You start seeing proposals that resonate with you, but in your best version: clearer, more organized, less reactive. You don't waste time rewriting emails that "don't feel like yours".
You don't have to repeat the same story to the AI ten times. And, incidentally, you start to notice your own patterns: the clone makes visible what you took for granted… even when that limits you.
And here's the twist: The Clone is the first level. It's quality. It's consistency. It's amplified standards.
But the next post is about scale.
If the clone is your augmented version, the Swarm It's your own little army: agents and workflows running in parallel while you decide. We've gone from "thinking better" to "move the business faster"without burning out the team... or burning yourself out."
